Brochure printing is no longer limited to standard templates any more. It is a complex process that involves a good deal of innovation in the fields of creativity and technology. If you’re looking to create something unique, you can no longer resort to thinking inside the box. Here are some creative ideas on sprucing up your brochure design.

Origami or folder paper

We all loved making paper planes, boats and stars when we were kids. So, why not incorporate this idea into designing your brochure? Not only is it cost-effective, it is also an excellent way to connect with readers. You’d be surprised as to how much content you can squeeze into a small space. Not many people try this technique because they believe that an origami brochure can dilute content, but that’s not true. As yourself, wouldn’t you read a brochure that is made out of origami?

Tabs

Tabs always make it easier for you to navigate through content, so go ahead and add some to your brochure. Don’t forget to include some impressive typography and solid colors to make your brochure more attractive. 

Loose-leaf inserts

Adding some loose-leaf inserts into your brochure can make it look very stylish while allowing you to incorporate any optional extras like postcards, business cards, DVDs, etc. This is a great idea if you’re looking to add an extra something to make your brochure design stand out. Loose-leaf inserts also help you customize the design of your brochure as per individual clients. 

Different shapes

Most brochures are rectangular or square. This is because a lot of factors come into play during designing, printing, and packaging them. There are even some psychological factors involved as rectangular brochures were deemed the most aesthetically appealing. But it’s not mandatory that you should follow the norm. You can design your brochure in whatever shape you want, and unusually-shaped brochures are quick to catch people’s attention. These shapes can also contribute to marketing potential and improving brand awareness.

Binding

Most brochures are either perfect bound or saddle-stitched, so what you need is something else that will catch a reader’s eye. Binding methods are not often chosen, but they can make your brochure more attractive. You can choose from spiral-binding to sewing or threading to amp up your brochure’s design.

Use any of these ideas to make your brochure look more creative and appealing. They are simple to execute and won’t cost you much in printing and packaging.