A few years ago, “bigger was better” when it comes to choosing a creative agency to work with. The general perception is, the bigger the company, the more experienced and the more resources they’ll have. But times have changed, and small creative agencies are fast becoming the go-to choice for many. In this blog post, we’ll be discussing the advantages of working with a smaller creative agency and why they might just be the best investment you’ll ever make.
5 Advantages of Working with Small Creative Agencies
1. Personalized Service
When you choose to work with a smaller creative agency, you can expect a more personalized service than you would get from larger companies. Your work won’t be lost in the shuffle of thousands of other clients. Instead, you’ll be given a team of people that will take the time to understand your brand, your customers, and your objectives. This kind of service can create a better working relationship and lead to more effective and efficient collaboration.
2. Flexibility
Flexibility is another advantage of working with a small creative agency. Smaller agencies are less bound by bureaucratic procedures and can be more agile in responding to your needs. You’ll have more access to key decision-makers, and changes can be implemented faster, making for a faster turnaround time. Moreover, the smaller team size means that you’ll have more control over the project, and there will be less miscommunication across tasks.
3. Cost-Effective
It’s no secret that smaller creative agencies can offer more cost-effective solutions than large ones. Smaller agencies have lower overheads, fewer employees, and fewer expenses, which translates into lower prices. More importantly, small agencies will be more cognizant of the budgetary constraints that marketers have, and they may even be willing to make a deal to get your business, whereas the competition may have an overall attitude of “take it or leave it.”
4. More Attention to Detail
When a small creative agency puts in extra attention to your brand, you can expect all the requirements to be met to perfection. Working with a smaller creative team means that the staff will work passionately and creatively to execute a successful project. When the agency has fewer projects, they devote more energy and time to get the details right. You won’t have to worry about quality control or updates going unnoticed – your small creative agency has a more personalized insight into your brand.
5. Build Lasting Relationships
Finally, small creative agencies like to develop deeper relationships with their clients, by investing time, talent, and expertise into their brand growth and overall success. When the agency is deeply committed to the project, this is when the creative magic really happens. This style is particularly valuable for those who have been burned by big-name, professional firms that promised the moon but delivered less. Small creative teams have deeper relationships with their clients, and that often leads to better work and assurances that deadlines and benchmarks are met.
Smaller creative agencies are no longer just the underdogs in the industry. Rather, they’re the innovative, streamlined solution that works best for small and medium-sized businesses that want real agency quality, only this time personalized. From cost-effective solutions to deep relationships, the smaller agencies’ promise to deliver work on time and adhere to your budget makes them dependable partners for business growth. So, you can confidently make that crucial decision to opt for a smaller fundamental creative agency that can help your brand succeed in the digital space!