Xanders Package Design

Important Packaging Materials For Businesses 2

Posted on by Tori Hall

Important Packaging Materials For Businesses

Have you taken a look at the packing of an iPhone or the flagship-tier models of Samsung Galaxy? With just a glance, you will be able to perceive the quality, significance, and importance of the product. This is the power of packaging materials and companies are using this knowledge to their advantage.

There are tons of packaging material to choose from the current market, making it difficult for select the right option for your business. Here are seven types packaging materials that you can consider to boost the experience of your product and customers.

Chipboard packaging

This type of packaging is mainly used in industries that deal with beverages, cosmetics, food, and medicines. It is a type of paperboard that is made from reclaimed paper stock. It can be easily formed, folded, and cut. It is opted by a large number of companies as it is a cost-effective packaging solution. As the material is lightweight, you cannot use chipboard packaging for transporting heavy items. Also, the packaging can get damaged if there is moisture in the storage area. 

Corrugated boxes

Commonly known as cardboard, corrugated is one of the most widely used packaging material in the world. Depending on the items that have to be carried, the strength and durability of the of the box can be varied. These packaging materials can be reused and recycled, making it environmentally friendly. You will find corrugated boxes for almost all kinds of products, ranging from refrigerators to TVs.

Paperboard boxes

It is a lightweight and durable paper-based packaging material. It can easily be cut and altered to create different structures and shapes. It is mainly used to make the packaging more personal. It is made either from by converting recycled waste paper or wood into pulp and bleaching it. Paperboard boxes are mainly used for packing cosmetics, milk, juice, frozen food, and medicines to name a few.

Plastic boxes

Plastic is another material that is widely used in the packaging products. It has replaced a large number of traditional materials such as ceramic, leather, wood and glass. Plastic boxes are stronger than paperboard boxes and it can be recycled. It can also be made airtight to preserve food in all types of conditions. It is also popular because the customer can view the product from any angle. You will find plastic boxes for earphones, medicines, and beverages.

These packaging materials are extremely important for your business as it can boost the appearance of your products. Also, using the right materials will save you a lot of money as your product won’t get damaged during transportation or storage. If you have any queries about packaging materials, leave a comment below.

Check out the Food Package Design Company for great packaging designs.

Tips You Need for Choosing the Perfect Branding Agency

The Tips You Need for Choosing the Perfect Branding Agency

Posted on by Tori Hall

If you are an entrepreneur, you can certainly savvy the importance of branding for your organization's success. In fact, no business can survive if it doesn't brand or market itself in the right fashion. It is not always possible to perform the core marketing and branding functions in-house, which is why you might have to seek help from outside professionals.  It is certainly not a bad business decision. After all, outsourcing your branding functions to a specialized agency greatly lowers your burden. But the real challenge lies in finding the right agency which can deliver results and give good returns on your investments. Choosing the best branding agency requires extensive research and careful consideration of several factors.

Choosing the right branding agency

In order to help you out with the process, we have compiled a few tips here. Consider them to get the best deal in today's highly competitive scenario.

  • Check the quality of work - You certainly don't want an agency that doesn't understand your brand. Check the quality of visuals, copy, designs and other branding-related aspects that the agency is capable of delivering. You can flip through the agency's portfolio and evaluate its quality of work against real-world standards. An agency that has good artistic and creative instincts will be perfect for you and your brand.
  • Ensure optimal cost - Although branding is the soul of your marketing function, you cannot afford to invest millions of dollars in one campaign. As an organization, you will have a budget to stick to. Make sure that the branding agency charges reasonably for its creative executions. Choose an agency that falls within your budget and delivers the desired results.
  • Evaluate working style - Branding agencies that over-commit and under-deliver are dime a dozen these days. As an entrepreneur, you cannot afford to hire an agency that doesn't stick to deadlines and welcomes no fresh talent. Such agencies usually have a restricted working style, which isn't healthy for your brand. Make sure you have researched on its track records, clientele and creative portfolio so that you know whether or not they can handle challenging projects. 
  • Test their understanding - A branding agency has to understand you and your brand. Send them a brief of your project and check how well they are able to solve it. Choose an agency that pitches in the most convincing manner and gives you designs and ideas that resonate with your brand at all levels.

Branding matters! Hence, it is imperative that you choose the right branding agency for your business.

Big Agency Experience. Small Agency Attention.

red origami

Creative Design Ideas for Your Brochure

Posted on by Tori Hall

Brochure printing is no longer limited to standard templates any more. It is a complex process that involves a good deal of innovation in the fields of creativity and technology. If you’re looking to create something unique, you can no longer resort to thinking inside the box. Here are some creative ideas on sprucing up your brochure design.

Origami or folder paper

We all loved making paper planes, boats and stars when we were kids. So, why not incorporate this idea into designing your brochure? Not only is it cost-effective, it is also an excellent way to connect with readers. You’d be surprised as to how much content you can squeeze into a small space. Not many people try this technique because they believe that an origami brochure can dilute content, but that’s not true. As yourself, wouldn’t you read a brochure that is made out of origami?

Tabs

Tabs always make it easier for you to navigate through content, so go ahead and add some to your brochure. Don’t forget to include some impressive typography and solid colors to make your brochure more attractive. 

Loose-leaf inserts

Adding some loose-leaf inserts into your brochure can make it look very stylish while allowing you to incorporate any optional extras like postcards, business cards, DVDs, etc. This is a great idea if you’re looking to add an extra something to make your brochure design stand out. Loose-leaf inserts also help you customize the design of your brochure as per individual clients. 

Different shapes

Most brochures are rectangular or square. This is because a lot of factors come into play during designing, printing, and packaging them. There are even some psychological factors involved as rectangular brochures were deemed the most aesthetically appealing. But it’s not mandatory that you should follow the norm. You can design your brochure in whatever shape you want, and unusually-shaped brochures are quick to catch people’s attention. These shapes can also contribute to marketing potential and improving brand awareness.

Binding

Most brochures are either perfect bound or saddle-stitched, so what you need is something else that will catch a reader’s eye. Binding methods are not often chosen, but they can make your brochure more attractive. You can choose from spiral-binding to sewing or threading to amp up your brochure’s design.

Use any of these ideas to make your brochure look more creative and appealing. They are simple to execute and won’t cost you much in printing and packaging.

Big Agency Experience. Small Agency Attention.

Packaging Design for Fragile Products

Posted on by Tori Hall

It is important for any packaging design company to comprehend the needs of corrugated and foam cushion design. Other factors at play when fragile products are concerned include product fragility requirements, damage elimination, cost minimization and cubic volume optimization. Money savings when a product is being packaged can be achieved through the technical packaging design. This is done by comprehending product damage vulnerability. The packaging must be made keeping in mind the distribution hazards. There must also be an alignment with the sustainability requirements.

Better packaging will also lead to reduced costs of return. You can also avoid the sky high expenses which invariably comes with repairs and field service. Do understand that over-packaging cannot be considered a “quick-fix” kind of solution. Over-packing is also known as inappropriate packing, could cause a plethora of problems as it tries to resolve. There could also be a totally unnecessary cost burden.

Packaging design concerns

A good packaging design company has expertise in:

  • Cushioning design and also corrugated specification or performance for vulnerable and easily breakable products
  • Excellent design of thermoformed cartons and also trays for products dedicated towards medical devices
  • Good design of the rigid plastics consumer packs where particular attention to handling and also distribution was needed

Package design process

An important factor in packaging design is to incorporate a complete view of the supply chain. This is helpful in developing the packaging systems. When this is done, it is made sure that packaging suitable for one product is not implemented in another simply to save costs. The design process is inclusive of setting briefs or review of the requirements. The list of steps include developing a concept and evaluating it against a number of vital performance criteria. Costing, sample development or prototype sourcing are done next. The last two steps include trialing through laboratory or in-field testing. It is then reviewed and the final specification or selection is approved by the client.

When it comes to complex assembled goods like medical devices, machinery and electronics, a few extra considerations include the assessment of product fragility, using cushion curve analysis to examine expanded foam solutions and the vibration resonance characterization.

Shock testing

The primary role of packaging is to bridge gap between shock level which the product, in an unpacked form could withstand, and shock which will happen if there are drop impacts in real life. The packaging may be designed in such a manner that the packaging can withstand shock experienced by the product as part of its standard conditions.

Raw Materials Package Design

Important Packaging Materials For Businesses

Posted on by Tori Hall

Important Packaging Materials For Businesses

Have you taken a look at the packing of an iPhone or the flagship-tier models of Samsung Galaxy? With just a glance, you will be able to perceive the quality, significance, and importance of the product. This is the power of packaging materials and companies are using this knowledge to their advantage.

There are tons of packaging material to choose from the current market, making it difficult for select the right option for your business. Here are seven types packaging materials that you can consider to boost the experience of your product and customers.

Chipboard packaging

This type of packaging is mainly used in industries that deal with beverages, cosmetics, food, and medicines. It is a type of paperboard that is made from reclaimed paper stock. It can be easily formed, folded, and cut. It is opted by a large number of companies as it is a cost-effective packaging solution. As the material is lightweight, you cannot use chipboard packaging for transporting heavy items. Also, the packaging can get damaged if there is moisture in the storage area.

Corrugated boxes

Commonly known as cardboard, corrugated is one of the most widely used packaging material in the world. Depending on the items that have to be carried, the strength and durability of the of the box can be varied. These packaging materials can be reused and recycled, making it environmentally friendly. You will find corrugated boxes for almost all kinds of products, ranging from refrigerators to TVs.

Paperboard boxes

It is a lightweight and durable paper-based packaging material. It can easily be cut and altered to create different structures and shapes. It is mainly used to make the packaging more personal. It is made either from by converting recycled waste paper or wood into pulp and bleaching it. Paperboard boxes are mainly used for packing cosmetics, milk, juice, frozen food, and medicines to name a few.

Plastic boxes

Plastic is another material that is widely used in the packaging products. It has replaced a large number of traditional materials such as ceramic, leather, wood and glass. Plastic boxes are stronger than paperboard boxes and it can be recycled. It can also be made airtight to preserve food in all types of conditions. It is also popular because the customer can view the product from any angle. You will find plastic boxes for earphones, medicines, and beverages.

These packaging materials are extremely important for your business as it can boost the appearance of your products. Also, using the right materials will save you a lot of money as your product won’t get damaged during transportation or storage. If you have any queries about packaging materials, leave a comment below.